What Is ‘APPening?

There’s an app for that… and that… yes, and that too. There’s an app for just about everything these days, which is no wonder businesses want to get in on the hip and ‘appening trend of app development. But what a lot of people don’t know is that there are a number of different options […]

Project Management Tools For Social Media Managers

Social channels are often believed to only create engagement. Brands should believe otherwise because these media can offer a lot more, particularly in assisting project management. ALTERNATIVE CHANNELS OF B2B APPROACH According to critics social media cannot be effective in getting business-to-business (B2B) leads compared to business events, telemarketing, and trade summits. Arguably, the content […]

Top 3 Challenges Of Mobile-Based Social Media Marketing

It is very common for people to access social media platforms using their mobile devices. Facebook, Twitter, Instagram and other platforms have released dedicated apps, so people don’t need to access them through web browsers on their smartphones There’s obviously a tremendous advantage to targeting people who habitually use social media, especially on their mobile […]